Generative Engine Optimization is the practice of making your content easier for generative AI systems to understand, summarize and reference accurately.
Answer Engine Optimization focuses on structuring content so it directly answers specific questions, making it easier to surface in answer-style results.
No. AI platforms decide what they show, and their behaviour changes often. We improve the quality signals they rely on and track changes over time.
No. Strong SEO foundations support AI visibility. The two work best together.